Front Desk Call Flowchart
Movement Cube · Chiropractic + Rehab
Always end with a
CLEAR NEXT STEP
★ THE 30-SECOND CORE PITCH (memorize this)
"Movement Cube is an integrated chiropractic and rehab clinic in Catoosa. New patients start with a full first visit with Dr. Golbek — he does a complete movement assessment and treats you the same day, so you leave having actually been worked on. From there, he'll offer you a 12-week plan that combines hands-on care, a personalized rehab program in our app, and direct access to him between visits. The goal is steady progress with a clear endpoint — feeling better in the short term, then transitioning into strength training so you stay strong long-term. We're cash-pay, so the time you spend with us is focused on your care."
★ HOW WE FRAME VALUE — THE FOUR MOVES UNDERNEATH EVERY CALL
① Model before price Always describe how we work before quoting any number. The number only makes sense once they understand what it buys.
② First visit is care The $197 first visit includes hands-on treatment. They leave having been helped — not just told what's wrong.
③ Every first visit ends with a plan offer Don't hedge. Dr. Golbek will offer a 12-week plan. Which plan varies — the offer doesn't. Set this expectation honestly.
④ Outcome, not visits We sell steady progress with a clear endpoint — never a visit count. Patients pay for the result.
PHONE RINGS — IDENTIFY THE CALL TYPE
① "What do you guys do?" EXPLORE
FRAME Position the model — they need context, not a sale.
Trigger: curious, referred, exploring options
Move sequence Pitch (30s) → Curiosity Q → Route or book first visit
Deliver 30-sec pitch → end with: "Can I ask what made you reach out — is there something specific going on, or are you just looking around?"
② "How much is a visit?" PRICE
FRAME Anchor first visit, name the plan offer, range plans honestly.
Trigger: price-shopping, cost-first inquiry
Move sequence Brief pitch → $197 first visit → Name plan offer → Reassure
Frame the model first (15-20 sec pitch) → "The first visit is $197 — that's about 45 minutes, full assessment, and Dr. Golbek treats you the same day. After your treatment, he'll go through what he found and offer you a 12-week plan. Plans run from about $1,300 to $3,200 depending on what your case needs. You'll know your number before you commit to anything."
③ "I have [issue], can you help?" SYMPTOM
FRAME Confirm fit, name the model + plan offer, book first visit.
Trigger: symptom-led, ready to book
Move sequence Acknowledge → Name plan offer → Book it
"Yes, that's the kind of thing we work with all the time. [Brief acknowledgment.] Best next step is to come in and see Dr. Golbek — $197, about 45 minutes. He'll do a full movement screen, treat you the same day, and then offer you a 12-week plan based on what he finds. You'll leave having been worked on and knowing exactly what it'll take to feel better. Want to find a time this week or next?"
④ Prolozone-specific inquiry PROLOZONE
FRAME Position Dr. G's clinical judgment as the value.
Trigger: "I heard about prolozone…" / referred for it
Move sequence Affirm → Assessment first → Two prices → Book
"Yes, prolozone is something Dr. Golbek does quite a bit of — it's been a real focus for him lately. He always assesses you in person first to make sure prolozone is the right call for your case. The first visit is $325 if it makes sense to do the injection that day, or $197 if it's just the assessment plus standard treatment. He's straight with people about whether prolozone is the right approach. Would you like to get on the schedule?"
⑤ Existing patient — quick question or urgent issue EXISTING
FRAME Reinforce that async access is part of what they're paying for. Don't apologize for routing them there.
Trigger: already on plan, post-grad, gym member, or alumni
Non-urgent → "The fastest way to reach Dr. Golbek is through your patient app — that's part of why your plan includes direct access between visits. He'll get back to you the same day." Urgent / new injury → "Let's get you on the schedule today or tomorrow. Tell me what's going on…"
★ Quick Price Reference
First Visit
$197
45 min · assessment + treatment
First Visit + Prolozone
$325
assessment + first injection
Follow-up Treatment
$125
15 min · standard
Follow-up Rehab
$175
30 min · rehab-focused
12-Week Plans
$1,297 – $3,797
Reset / Rebuild / Restore / Restore+
Gym Membership
$250 / mo
Post-plan or post-assessment
⚡ Top Objection Handlers — with the value frame named
FRAME: Different model, not extra cost
Why are your rates higher?
"Fair question. We built a different model than typical chiropractic. The first visit is $197 — assessment plus treatment. From there, Dr. Golbek offers a 12-week plan that includes longer visits, a personalized rehab program in our app, and direct access to him between visits. The goal is to graduate you out of needing care, not keep you coming in. Most patients spend similar money or less long-term compared to running back and forth to an insurance-based clinic."
FRAME: Show the real math, not the per-visit price
[Other clinic] is $30 a visit
"Right — that's the insurance model. Patients in that model usually go three times a week for six to eight weeks. If you do the math — copays, deductibles, the visits that aren't covered — most people end up at $400-$700 total, and they're often back in six months because the underlying issue wasn't addressed. Different model, different math."
FRAME: Cash-pay enables the model, not the other way around
Do you take my insurance?
"We don't bill insurance directly. We can give you a superbill to submit for out-of-network reimbursement, and many patients get some money back that way. The reason we work this way is that insurance reimburses adjustments but not the rehab and longer visits that actually fix the underlying issue. Stepping outside the system lets us do the work we do."
FRAME: First visit is care, not a screening
$197 just for an evaluation?
"It's not just an evaluation — Dr. Golbek treats you the same day. So you leave the first visit having actually been worked on, with a real assessment and his recommendation for a 12-week plan. It's $197 for the full first visit, hands-on treatment included."
FRAME: Honor autonomy, name the offer they'll get
I just want a single adjustment
"Of course — and the first visit is the place to start. That's $197 — full assessment plus hands-on treatment. After that visit, Dr. Golbek will offer you a 12-week plan based on what he finds. If a plan isn't what you want, follow-up visits are $125. So you've got both options after you've actually met him."
FRAME: Make it easy to say yes later
I need to think about it / talk to my spouse
"Of course — it's a real decision. Want me to text you our website link and a couple of open times? That way you can pick what works once you've had a chance to talk it through."
✓ ALWAYS
✗ NEVER
Movement Cube Chiropractic + Rehab · Catoosa, OK · Frame the model. Anchor the first visit. Name the plan offer. Sell the outcome.
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